Trend Alert: Unicorn EVERYTHING!

Unicorns have basically taken over our planet, and we’re not mad about it.

Scroll through your Instagram feed, head to your local Starbucks, or check out your favorite celeb’s Snapchat and BAM!, there they are in all their rainbow-colored, sparkly unicorn glory. Naturally, the unicorn look makes for killer social media posts. It’s bright. It’s fun. But how did this trend come to be—and last—in our world of ever-changing social media trends?


via Dribbble
via Dribbble

We can thank Adeline Waugh, a Miami-based blogger and food stylist, who inadvertently started the unicorn food trend back in June 2016.

Waugh struck social media gold by experimenting with natural dyes for her health and wellness blog, Vibrant and Pure. She wanted to make healthy food more fun, so she decided that adding pops of color would do the trick. Naturally, she started adding beet juice to all her food creations. Yes, you read that correctly. We have beets to thank for giving us unicorns!

According to Waugh, though, she never intended to start a trend and credits her followers for comparing her creations to the magical creature.

“I posted it, and all my followers started saying it looked like a unicorn, so I said you’re right, and I started calling it that too,” Waugh told The New York Times. “Then all of a sudden all these people were making it and tagging it, and now the unicorn thing has gotten just insane.”

via Redbubble
via Redbubble

We couldn’t agree more! In the past year, we’ve seen unicorn-inspired food, clothing, hair dye, and even body glitter, advertised on Instagram as “unicorn snot.” (Yes, seriously.) Everyone from up-and-coming fashion bloggers to mega companies like Starbucks seem to have dipped their toes in the unicorn pool—or shall we say snot?!

It doesn’t seem like this craze is slowing down anytime soon, so here’s a look at some of our favorite unicorn-related items to get you through the rest of 2017 on trend. Horns up, everyone!

1. Unicorn Pool Float

What better way to beat the summer heat than atop a giant unicorn floaty? This Funboy float has graced the pools of Kendall Jenner, Vanessa Hudgens, Justin Bieber, and more! So we know you and your friends will be Snapchatting from this bad boy all summer.

2. Epic Summer Swim Trunks

Okay, technically these Chubbies brand swim trunks don’t picture unicorns themselves, but they do have every quality unicorns stand for: bright, color, fun! Check, check, check!

3. Unicorn Patch Bodysuit

The bodysuit is now a fashion staple thanks to celebs like Kylie Jenner wearing them everywhere. This yellow unicorn patch bodysuit from Forever 21 is the perfect way to spring into summer!

4. Unicorn vs. Narwhal Dress Socks

Guys, if you have to wear socks, then why not wear unicorn socks? Mind blown? So was ours. Thankfully, we found these amazing socks for you to rock this summer and beyond.

5. Pegacorn Halloween Costume

It’s never too early to start planning your Halloween costume! We love trendy, socially relevant picks, and a unicorn or pegacorn (basically a unicorn with wings) can work for any gender. You’ll definitely be the envy of every party you go to. Plus, if this costume is good enough for Taylor Swift, then it’s good enough for us!

6. Wanderlust XL Beach Towel

Not only can this extra-large rainbow-colored towel fit the entire squad, but ten percent of all sales go toward marine life preservation. Need we say more?

7. Unicorn Phone Case

We take our phones everywhere, and now we can take a unicorn everywhere too with this adorable unicorn phone case. Just be careful not to poke yourself with that epic horn!

Tag us on social @GetUnderlined to show us your unicorn love!

Join the conversation

Like Love Haha Wow Sad Angry
Post a comment
0 Likes 2 Comments
Like Love Haha Wow Sad Angry
  1. e


    May 5, 2019

    It’s NOT called a pegacorn, it’s called an alicorn, read Keepers of the Lost Cities and you’ll meet the best alicorn. (She doesn’t appear until either the second or third book.)

    Please complete the required fields.

    1 Reply May 5, 2019
    Like Love Haha Wow Sad Angry
    1. e


      Jul 7, 2019

      Lol, yes!! Technically though the costume is of a Pegasus. Too many pega/corn things. 😮

      Please complete the required fields.

      0 Replies Jul 7, 2019
      Like Love Haha Wow Sad Angry

Become a Book Nerd

When you’re not reading books, read our newsletter.